Dolce & Gabbana turns to street artists to prove #ItaliaIsLove
Italian fashion label Dolce & Gabbana is leading consumers through its doors with a heritage-inspired street art campaign.
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Piaget puts distinctive style on display through Art Dubai sponsorship
Jeweler Piaget is supporting the tenth edition of Art Dubai, giving itself a platform to illuminate some of its most creative designs.
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Save the date May 4: Luxury Roundtable: Midyear Review 2016
Please mark your calendar: Luxury Daily will host its Luxury Roundtable: Midyear Review 2016 conference in New York on Wednesday, May 4. Confirmed speakers include senior executives from Rolls-Royce Motor Cars, XOJet, Redfin and the Luxury Institute, among others.
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Mandarin Oriental Bangkok pushes culture, CSR for 140th anniversary
The Mandarin Oriental, Bangkok is taking guests on a trip through time to celebrate 140 years.
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Moda Operandi puts fashion insiders’ companions to the test
Online retailer Moda Operandi is taking a humorous look at the fashion knowledge gap between insiders and those closest to them.
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Audi positions itself as technological frontrunner with A4 campaign
German automaker Audi is showing how intelligence is the new rock ‘n’ roll in its latest advertising campaign.
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Why physical context is first on brands’ programmatic wish lists
With location-based technologies set to grow by double digits this year, a number of top brands are planning to allocate significant portions of their marketing budgets to Wi-Fi and GPS-based strategies, according to a report from the Location Based Marketing Association.
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Starwood, Fortnum & Mason, New York Times and Cunard – Live news
Luxury Daily’s live news from March 14 – Marriott’s Starwood merger challenged by unsolicited acquisition proposal; Fortnum & Mason creates honey fit for a queen; New York Times hires new T Magazine publisher as it grows brand footprint; Cunard ventures globally with expanded destinations, voyages.
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Chanel, auction houses, Tod’s and Mercedes – News briefs
Today in luxury marketing – Chanel employees claim no overtime pay or rest breaks; Sotheby’s and Christie’s adapt to digital age; Tod’s says can meet 2016 consensus despite weak same-store sales; Mercedes poised to overtake BMW as luxury leader.
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6 ways to disrupt shopping cart abandonment
The Baymard Institute reports that the average abandonment rate is 67.91 percent – which means that for every hundred people who visit a Web site, about 68 of them become frustrated with the online payment system and abandon their purchase.
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