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Mobile Minutes: Anticipating needs; Sprint narrows loss; BMW embraces digital; Apple’s wireless service

22157Apple and Google know what you want before you do
Apple Inc. and Google Inc. are racing to anticipate the needs of their users. The technology giants, whose software runs nearly all of the world’s smartphones, are adding features to deliver information before users ask for it.
Read more on The Wall Street Journal

Customers are slowly flocking back to Sprint as it narrows its loss
Sprint has managed to reverse its customer growth trajectory, but it wasn’t enough to fend off T-Mobile. The Overland Park, Kansas, wireless carrier added 675,000 net new customers in the quarter that ended in July, helped by its wholesale business and a return to growth on the Sprint side.
Read more on CNET

BMW CEO puts digital trends at center of strategy review
BMW’s new Chief Executive Harald Krueger plans to overhaul the carmaker’s strategy to make it fit for the digital future of driving, he said on Tuesday. BMW teamed up with Germany’s other two premium carmakers to buy Nokia’s high-definition mapping business for 2.5 billion euros ($2.7 billion) this week to protect its access to key technology for connected and self-driving cars.
Read more on Reuters

Apple may launch wireless phone service
Could iPhone owners soon have the option to pay for their wireless service through Apple? According to Business Insider, the tech giant is exploring the launch of a mobile virtual network operator (MVNO) service in the U.S. and Europe, which basically means they would pay an established telecommunications company to sell talk, text and data plans directly.
Read more on USA Today