Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Mobile Minutes: Apple’s music service; Amazon’s advertising platform; Walmart challenges Amazon; Uber lures Google exec

With music streaming well on its way towards overtaking digital downloads, all eyes this June will be on Apple as the company is set to unveil its highly anticipated music streaming service at WWDC. While most rumors regarding Apple’s Beats Music reboot have thus far focused on price (expect a $9.99/month pricepoint), Mark Gurman over at 9to5Mac just published the most detailed look yet into the type of features that will help differentiate Apple’s streaming music service from the pack.
Read more on BGR 

Amazon unveils advertising platform for mobile-app developers Inc. unveiled a new advertising platform for mobile-applications developers, a push by the largest Web retailer to grab a bigger piece of the smartphone advertising market dominated by Google Inc. and Facebook Inc.
Read more on Bloomberg

Walmart challenges Amazon with unlimited shipping service for $50 per year
Walmart Stores Inc is planning to test a new unlimited online shipping service this summer for $50 per year, a move that may hurt Amazon’s annual $99 Prime shipping service.
Read more on Reuters 

Uber lures top Google executive and shifts David Plouffe’s duties
Continuing its quest for top Silicon Valley talent, Uber said on Wednesday that it had hired Rachel Whetstone, Google’s longtime head of communications, to be its senior vice president for policy and communications.
Read more on New York Times