Macy’s mstyleradio points to Internet radio opportunities beyond mobile ads
Brands have long had a symbiotic relationship with music but as radio streaming via mobile devices continues to gain, some are finding opportunities beyond simple advertising as they look to cement relationships with millennials.
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Mercedes-Benz exec applauds responsive design for personalization
NEW YORK – A Mercedes-Benz executive at the Mapping Mobile @ NYU Stern conference outlined the company’s decision to go the responsive Web route earlier this year with a personalized experience at the core.
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R/GA exec: Earned data one of mobile’s greatest values for brands
NEW YORK – A R/GA exec at the Mapping Mobile @ NYU Stern conference spoke about the different ways that mobile will move beyond smartphones and tablets for marketers in the coming years via connected devices and wearable technology.
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Push ads across devices to achieve best exposure: NYU professor
NEW YORK — An NYU professor at Mapping Mobile @NYUStern said that pushing ads to consumers on both desktop and mobile can increase click-through rates and conversions.
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Mobile Minutes: Samsung, mobile payment fraud, Google Play Music, smartphone leadership
Today in mobile marketing – Samsung “planning three-sided smartphone screen”; The price of mobile payments fraud ; Google Play Music app arrives on iPhone, but won’t let you buy songs; Will 2014 bring a challenge to smartphone leadership?
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