Apple’s new retail head to pave way for fusion of technology and fashion 
Apple’s recent hiring of the CEO from ultra-hip fashion brand Burberry to run its retail division points to the growing fusion of technology and fashion seen in the growth of wearable computing devices such as watches and eyewear.
Please click here to read the entire story on Mobile Marketer

NHL arms teams with mobile apps for in-stadium engagement
The National Hockey League has rolled out team-specific apps for nearly half of its professional teams that let fans keep tabs on their favorite teams.
Please click here to read the entire story on Mobile Marketer

Marriott Hotels reimagines travel with augmented reality
Marriott Hotels is pairing a futuristic redesign of its hotel lobbies with a futuristic augmented-reality packed ad in Wired magazine.
Please click here to read the entire story on Mobile Marketer

Toys “R” Us mobilizes parent resource for toy inspiration
Toys “R” Us is adding a mobile component to an annual holiday toy guide that helps parents better understand what kinds of toys are suited for special needs children.
Please click here to read the entire story on Mobile Marketer

Mobile Minutes: LinkedIn, content, tablets, helmets
Today in mobile marketing – LinkedIn retools for mobile: Your phone as 4-way job tool; The massive growth in mobile media consumption explains why the mobile industry is refocusing on content; Schools learn tablets’ limits; This slick augmented-reality helmet has a rearview camera, weather reports.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free