The future of TV increasingly looks mobile
While mobile’s influence on traditional television has been felt for some time, the convergence of the two platforms started stepping into high-gear this year.
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In-stream audio advertising an untapped marketing opportunity: Forrester
With many music-streaming services following freemium and ad-supported models and the majority of United States adults unwilling to pay to access these services, marketers would be wise to take advantage of this market, according to a report by Forrester Research.
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Wheaties targets sports fans with mobile game, chance to win prizes
General Mills cereal brand Wheaties is activating an ongoing association with sports via a new mobile game that enables users to test their baseball IQ.
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Jack in the Box goes mobile-first for video campaign
Jack in the Box is betting big on mobile video with a new summer campaign that will showcase 101 videos on the Vine application.
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Tigi Bed Head engages music festival guests with mobile app
Tigi Haircare recently rolled out a mobile application to interact with music, fashion and live-event content feeds from The Bed Head Hotel VIP events at musical festivals around the country.
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