Can mobile ad revenue outpace desktop on Facebook?
While Facebook’s significant gains in mobile are propelling the social network to new heights, managing advertiser demand versus user tolerance for ads will be a challenge for the company going forward.
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Sears, Domino’s deliver ads to Android lock screen via Locket app
Brands such as Sears, Bombfell and Domino’s are leveraging the Android lock screen to deliver full-screen ads via the Locket mobile application.
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DAA extends data collection self-regulatory program to mobile apps
The Digital Advertising Alliance is hoping to take its success with a self-regulatory program for the Web and translate it for mobile applications to ensure greater transparency and consumer control in how sensitive data is collected.
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Allure sticks with Microsoft Tags for biggest Free Stuff giveaway
Allure Magazine is enlisting Microsoft Tags for the fourth time in what it claims to be its biggest giveaway in Free Stuff issue history, with 37,298 items available.
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Cub Cadet location-based mobile ad campaign generates 1.10 CTR
Club Cadet recently ran a mobile advertising campaign which leveraged location that drove consumers into retail locations to test drive high-end lawn mowers.
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