Is mobile search shifting towards greater brand control?
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while potentially boosting the impact of voice search.
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Coca-Cola uncaps special summer moments through playlists controlled by bottles
Coca-Cola’s latest mobile innovation transforms bottles into a remote control for Spotify playlists with an application that registers products through smartphone cameras and curates special music collections that are representative of common summer experiences.
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Honest Tea’s recipe for social media success depends on honest confessions
Iced tea brand Honest Tea is drinking up the benefits of mobile video, social influencers and ecards to ramp up awareness during its busiest time of year with a campaign encouraging consumers to share their honesty.
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Mandarin Oriental taps photographer to capture New York with fresh eyes
Mandarin Oriental, New York is spotlighting the panoramic views of Manhattan accessible from its hotel through a social media campaign.
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