Is window closing on Apple’s opportunity to renew brand? 
Apple is having a harder time making money from mobile even as smartphone and tablet use continues to grow, with similar difficulties being faced by other traditional desktop companies such as Microsoft and Google.
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In-app ads drive more clicks than mobile Web units: report
A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing sophistication of in-app marketing.
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Singapore Airlines crowdsources mobile video to drive engagement
Singapore Airlines is engaging consumers and driving loyalty with its Asia Destination Video Project, a six-month long video contest.
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Vera Bradley taps mobile to empower volunteers for breast cancer fundraiser
Handbag and accessory brand Vera Bradley tapped mobile to help empower volunteers at an annual fundraising event for the company’s breast cancer foundation.
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Michael Becker leaves MMA North America post for mobile agency advisory role
Michael Becker has relinquished his job as North America managing director of the Mobile Marketing Association to become marketing development and strategic advisor for Somo, a full-service mobile agency with clients such as Audi, Red Bull, Groupon, BP and The New York Times.
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