How sports leagues use iBeacons to complement in-stadium SMS
Apple’s iBeacon technology increasingly excites marketers, especially those who see the technology as a way to drive responsive mobile experiences that delight visitors in sports stadiums and keep them loyal but SMS still has an important role to play.
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UNICEF’s mobile abstinence app boosts clean-water project by meeting a need
NEW YORK – An executive from UNICEF at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said an application launched earlier this year encouraging users to break the mobile habit as a way to donate clean water was used 2 million times in its first 10 days, pointing to the power of addressing a need on mobile.
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Nature Conservancy exec: Improving mobile storytelling should be top priority
NEW YORK – An executive from the Nature Conservancy at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said his nonprofit organization must learn to use mobile to tell urgent, compelling stories to achieve desired results.
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Thirteen/WNET exec: Broadcasters should stray from apps
NEW YORK – A Thirteen/WNET executive speaking at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day discussed how the public television station is leveraging a responsive Web design in reaction to the mobile transition that is greatly affecting brands on digital platforms and how it produces and distributes content connected to these brands.
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Brilliance.com’s Diamond Finder app challenges retail prices
Diamond retailer Brilliance digitized the diamond shopping experience with a new mobile application to give consumers a quick guide while shopping in-store.
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Lilly prescribes responsive site for health education on mobile
Responsive Web design is making it easier for pharmaceutical giant Eli Lilly and Co. to provide educational materials to its increasingly mobilized consumer base through its Lilly for Better Health site.
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