Mobile search clicks could drop 60pc from Google’s new warning label
Google last week started placing a “searcher beware” warning label on mobile listings with an irrelevant redirect, a move that could see brands’ mobile clicks drop by as much as 60 percent.
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Ford puts AppLink platform at forefront of Asia-Pacific push
Ford Motor Co. is making over an iconic American car brand for the 21st century as it extends its advanced in-car, voice-activated technology into three new markets in the Asia-Pacific region.
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DVF gives Google Glass wider appeal through fashionable design
At first glance, Google Glass seemed too futuristic for everyday use, but a partnership between Google and U.S. fashion label Diane von Furstenberg might give the product the stylish appeal it needs to be marketable and desirable.
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Agency profile: AKQA harnesses mobile’s value-adding potential for brands
The AKQA agency has been harnessing mobile in ways that provide valuable services for consumers, and sees more opportunities on the horizon.
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