How to build loyalty with millennials on mobile
With millennials active on their mobile phones throughout the day, loyalty marketers need to be adjusting their programs not just in terms of how they enable these consumers to engage but also with regard to what behaviors are rewarded and the types of content.
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Johnson & Johnson’s Listerine drives real-time engagement with global social media
Johnson & Johnson’s Listerine brand has launched its largest global social media campaign, delivering real-time content in several languages during the FIFA World Cup as well as mobile-specific ad targeting on Twitter and Facebook.
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All categories of entertainment brands now active on mobile advertising: report
Mobile consumption of entertainment media is increasing exponentially, as all categories of entertainment brands are now active on mobile advertising, which until about a year ago was dominated by theatricals, according to a new report from Vdopia.
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Celebrity Cruises mobilizes digital OOH to drive engagement with taxi riders
A Celebrity Cruises campaign appearing inside taxis in London as well as leveraging both near field communications and QR codes is delivering 47 percent of interactions via NFC.
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