Bergdorf Goodman teams with Maserati for branded fashion photo shoot
Italian automaker Maserati is reaching out to New York department store Bergdorf Goodman’s consumers through a fall men’s fashion collaboration.
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Chopard weaves narrative to personify signature jewelry collections
Swiss jeweler Chopard is looking to have consumers relate more closely to its pieces by using personification tactics.
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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Crest and Co.
Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, The Breeders’ Cup, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, .Luxury, Style Coalition and leading luxury-focused agencies and market researchers.
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Dior examines color codes through fall beauty collection
French atelier Christian Dior is showing consumers its favorite colors with the brand’s fall 2014 beauty collection.
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Miu Miu evokes human emotion through unconventional messaging app
Prada’s Miu Miu is looking to change how consumers communicate digitally by sponsoring the creation of a mobile application tied to its latest commissioned Women’s Tales film.
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Maison Martin Margiela calls for scent memories through images for Tumblr
Fashion brand Maison Martin Margiela is creating a space online for photographers to recreate olfactive memories through imagery.
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Ferrari presents interactive mosaics to explore FF model
Italian automaker Ferrari is encouraging consumers to pick their ideal version of its FF model through an interactive mosaic experience.
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Four Seasons St. Louis gears up for football season
Four Seasons Hotel St. Louis is offering Rams’ fans a special package for the team’s home games this football season.
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Architectural Digest touts alliance between fashion, home interiors in September issue
Louis Vuitton and Hermès are among the luxury fashion houses “always in style” that grace the pages of Architectural Digest’s September edition.
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Louis Vuitton, Ferragamo, Rolls-Royce and Jaeger-LeCoultre – Live news
Luxury Daily’s live news from Aug. 28 – Louis Vuitton takes over Saks’ windows to boost Nicolas Ghesquière; Ferragamo sales climb 5pc; Rolls-Royce gains spolight in music video; Jaeger-LeCoultre continues far-ranging support of film.
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Luxury travel, Japan, Karl Lagerfeld and China – News briefs
Today in luxury marketing – Rise of the designer airlines; The decline of luxury goods in Japan, as seen through Tiffany’s latest earnings report; Theophilus London teams with Karl Lagerfeld; Baijiu liquor maker shows how to ride out China luxury crackdown.
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Brands are missing a mobile opportunity with seniors
Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.
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LinkedIn research: What makes consumers buy luxury products?
Research recently conducted by LinkedIn has revealed that personal and professional life events disrupt regular purchasing patterns.
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Luxury Daily will not publish Monday, Sept. 1
Luxury Daily will not publish on Monday, Sept. 1, in observance of Labor Day. Enjoy the holiday weekend!
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