Top 10 social media luxury marketers of H1
The first half of 2012 opened up the doors for luxury retailers, fashion labels, automakers and travel brands to engage with affluent consumers through Facebook, Twitter, Pinterest and YouTube.
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How luxury marketers can retain exclusivity with a humanized brand approach
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
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The Chatwal draws tourists via bespoke New York experiences
The Luxury Collection’s Chatwal hotel in New York is now offering five unique bespoke city experiences through Virtuoso’s Beyond Times Square package.
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Michael Kors taps Instagram contest for limited-edition watch push
U.S. label Michael Kors is hosting a mobile contest on the Instagram application during which users can flaunt their favorite brand watch for the chance to win a limited-edition timepiece.
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Rolls-Royce launches bespoke Phantom Aviation Coupé at Pebble Beach Quail
Rolls-Royce Motor Cars debuted the Phantom Coupé Aviator Collection, an aviation-mirrored line inspired by founder Charles Stewart Rolls, at Pebble Beach Quail last week.
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Fairmont rewards fans with Facebook-exclusive offer
Fairmont Hotels & Resorts is celebrating 50,000 fans by giving a Facebook-exclusive offer of a complimentary night after two nights booked at one of its Bermuda properties.
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La Prairie, New York real estate, Chinese consumers and yachts – News briefs
Today in luxury marketing – La Prairie adding cellular power serum; Manhattan’s 15 Central Park West fuels ultra-luxury condo surge; Chinese give luxury goods a pass, go on holiday instead; Solar power allows luxury yachts to cruise in silence.
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How to enhance hyperlocal targeting to find who’s behind that mobile ad impression
There is no doubt that hyperlocal mobile targeting is an effective and powerful method of pinpointing the “where” and reaching mobile consumers.
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