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McDonald’s fans mobile strategy with real-time, real-world interactions
McDonald’s, already a leading mobile marketer, kicked up its efforts a notch this year by leveraging real-time technology to support how consumers use their smartphones to engage with the real world while driving traffic into a nearby location.
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How rigorous testing helped Marriott deploy responsive design
PHILADELPHIA – Marriott International’s multi-year effort to create a comprehensive testing program for its digital efforts paid off during its recent implementation of responsive Web design.
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HotelTonight advertises on Instagram, shows new side of branding
Last-minute hospitality booking application HotelTonight is the latest brand to to run ads on Instagram as it launches its first national campaign juxtaposing mundane everyday situations with the potential of where one can go when booking spontaneously.
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Elle mobilizes print edition and sees 4x lift in engagement
Elle magazine in Spain recently mobilized its print pages using interactive image recognition, resulting in an engagement rate that was four times higher than a typical mobile campaign.
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