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McDonald’s iAd strategy helps solidify its mobile advertising reign
While many marketers test out Apple’s iAd network only once, fast food giant McDonald’s has unveiled its fourth campaign, which not only promotes the company’s new products, but takes advantage of the device’s capabilities to offer a more interactive experience.
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GM combines branding, financial disclosures in one rich media mobile ad unit
General Motors recently took advantage of a new rich media mobile ad unit that splits banner space between branding elements and required financial disclosures for a campaign that resulted in a click-through rate of 1.31 percent.
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Lindt sweetens holiday marketing with mobile messaging app
Chocolate maker Lindt USA gives mobile a key role in its holiday marketing program via a new app enabling users to send customized holiday greetings to family and friends.
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Long-form content brings in 71pc of tablet video views: study
Consumers are watching more than just short video clips on their mobile devices, according to a new study from Ooyala.
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