Dior marks Maria Grazia Chiuri’s retail launch with pop-up series
French fashion house Christian Dior is ushering in a new design era in dedicated bricks-and-mortar environments.
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Austerity, financial pessimism outlive Great Recession: Havas
Over the past few years, frugality has shifted from an economic necessity to a celebrated lifestyle choice, according to a new report from Havas.
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Auto manufacturers have larger presence on Tmall than fashion: L2
While ultra-luxury auto brands such as Ferrari have a better handle on exclusivity and high-end image, standard high-end automakers are more accessible and have a better grasp on digital performance in China, according to L2.
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SK-II faces the elements in National Geographic-led beauty excursions
Japanese skincare brand SK-II is putting its products to the test by dropping social influencers into the harshest conditions found on earth.
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Roger Vivier draws on international influences for colorful spring effort
French footwear and accessories label Roger Vivier is speaking to the urban nomad in an artsy film featuring a globetrotting influencer.
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Bentley limits bespoke SUV production for added exclusivity
British automaker Bentley Motors is upping exclusivity in the SUV market with a new vehicle developed by its bespoke division.
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Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
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Waldorf Astoria New York, Aquazzura, Sotheby’s and Prada – Live news
Luxury Daily’s live news from March 1 – Waldorf Astoria New York shuts its doors in anticipation of massive renovation; Sotheby’s leverages VR for surrealism auction; Aquazzura steps into Russia on Petrovka Street; Prada organizes summit focused on shaping a creative future.
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Balenciaga, Melania Trump, Saint Laurent and Ferrari Land – News briefs
Today in luxury marketing – Balenciaga fires model casting agency after mistreatment claims; Melania Trump wears Michael Kors for the Congressional Address; The apocalypse comes to Saint Laurent; Spain’s new Ferrari Land is Disney World for car fanatics.
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Can Western apps break through to China?
As U.S.-based mobile companies see domestic stagnation and look for areas of increased growth, it is clear that China remains a massive opportunity.
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5 ways luxury brands can get email marketing right
When it comes to getting email marketing right, luxury brands are in a tough spot.
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