Versace’s possible sale could spur more growth
Italian fashion house Versace is considering an initial public offering in the next few years, which could help the brand expand even further than it has recently.
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Fashion marketers expand ads in niche publications to display lifestyle
Apparel and accessory marketers are increasing their presence among publications that do not typically focus on fashion as a way to define the fashion sector as a keynote of a luxury lifestyle.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Bergdorf Goodman touts latest collections in fall magalog
New York department store Bergdorf Goodman is strengthening its standing among luxury retailers with a magalog mailer distributed that displays its vast offering of fall fashion collections.
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Louis Vuitton, Chanel survey user opinions via Pinxter app
Social-mobile fashion application Pinxter is helping French fashion houses Louis Vuitton and Chanel survey consumer opinions and push mcommerce with branded images.
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Hugo Boss reopens New York flagship store via public art exhibit
German label Hugo Boss is heralding the reopening of its BOSS flagship store in New York’s Shops of Columbus Circle with a public video installation exhibit and a branded hashtag.
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Audi dispels myths about diesel vehicles with humorous TV ad
Audi of America is looking to shatter the misconceptions surrounding diesel vehicles with a 60-second television spot that depicts a new Audi A8 L TDI in a comical web of misunderstanding.
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VistaJet introduces flight solutions program in US via Wheels Up partnership
Global business aviation company VistaJet is partnering with membership-based private aviation company Wheels Up to bring the brand’s signature Flight Solutions Program to the largest available market.
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Kering, Moncler, BMW and China – News briefs
Today in luxury marketing – Altuzarra gets a hefty investment from Kering; Moncler to list 25pc or more by early 2014; BMW names Trudy Hardy to succeed Creed as North America marketing chief; China’s anticorruption campaign to affect luxury brands.
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Privacy that keeps pace with technology as self-regulation goes mobile
Internet advertisers recently took a critical step toward ensuring the long-term health of their economic engine by issuing detailed guidance applying the industry’s self-regulatory program to the mobile environment.
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