Bulgari boosts New York foot traffic via in-store Serpenti exhibit
Italian jeweler Bulgari is encouraging affluent consumers to visit its New York flagship store with a month-long retrospective that highlights the history of the Serpenti line.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Net-A-Porter asserts style authority via weekly shoppable magazine
Online retailer Net-A-Porter is asserting its expertise on the fashion industry through a new weekly online magazine that could help to boost brand retention among trendy consumers.
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Marc Jacobs triggers real-time Fashion Week engagement via all-digital push
Marc Jacobs Intl. is boosting viewership of its runway show live stream and encouraging consumers to sign up for its email list through an all-encompassing digital push for its New York Fashion Week presentation that was rescheduled for later this week.
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Rebecca Minkoff initiates social conversation via Fashion Week show
U.S. fashion label Rebecca Minkoff put attendees of its New York Fashion Week show Feb. 8 front and center in the social conversation through a live Twitter backdrop.
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Longines taps sporting roots for new mobile app
Swiss watchmaker Longines is tapping its involvement in the world of alpine skiing for a new mobile application that gives enthusiasts news and updates on the sport.
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Four Seasons drives SXSW foot traffic via radio partnership
Four Seasons Hotel Austin is driving foot traffic during the South by Southwest Conferences and Festivals by partnering with local public radio station KUT-FM 90.5 to offer live festival broadcasts and interviews at the hotel.
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Hugo Boss, Saks, Jaguar and Audi – News briefs
Today in luxury marketing – Hugo Boss says will grow faster than market in 2013; Saks creates omni-management; Chicago Auto Show: Jaguar unveils all-wheel drive sedans; Audi beats BMW in January sales on A4 car’s China version.
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Tapping into the market of mobile Internet users
Supplied with a selection of smartphones, tablets and a variety of other affordable devices, mobile Internet users are rapidly forming a mass market.
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