Top 10 luxury brand multichannel marketers of Q2
Experts agree that multichannel campaigns are the future of luxury marketing, and many brands are eagerly embracing this strategy with new efforts that combine digital, mobile and in-store components.
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LVMH’s print acquisitions to benefit brand ad spend, publishing sector
As the marketing sphere has changed due to the rise of digital, print still commands the attention of affluent consumers and the advertising spend of luxury brands.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Saks taps Julianne Moore, Jason Wu to help combat cancer
Department store chain Saks Fifth Avenue is launching its annual charity campaign Key To The Cure in August with help from celebrity and fashion friends.
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Retail strength a necessity for jewelers to make emotional connection
Strategic retail expansion is ideal for smaller luxury brands working to enter a developed market such as New York and increase consumer awareness.
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Lamborghini shares tour of China on social media for anniversary celebration
Italian automaker Lamborghini is celebrating 10 years in the Chinese market with a driving tour of the country and a social campaign.
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Mcommerce sales growth for physical goods outpaces all other categories: report
Mobile online shopping generates $19 for every $1 spent through in-store proximity purchasing, and with the sale of physical goods quickly growing via mobile applications and browsers, shoppers’ comfort levels with the channel are clearly on the rise, according to a new report from Javelin.
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Top 5 brand moments from last week
Sharing elements of brand heritage in a transparent manner has become the norm among luxury houses.
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Moët Hennessy, Prada, Tesla and Tag Heuer – Live news
Luxury Daily’s live news from July 10 – Moët Hennessy Champagne properties added as UNESCO heritage sites; Prada, Miu Miu open first Indonesian locations; Tesla taps former Burberry exec to raise luxury appeal; Tag Heuer partners with bike race to communicate enduring spirit.
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Men’s fashion week, Creed, Seattle real estate and DVF – News briefs
Today in luxury marketing – Why New York needed its own men’s fashion week; Creed unveils two new pillars; Seattle’s luxury homes get a tech boom boost; Von Furstenberg: I found my ideal CEO.
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3 steps to effective customer acquisition using digital marketing
If you do not have a strategy in place before you begin, you might as well be throwing your money away. The most important aspect is having your message aligned with your audience to ensure that your marketing matches with the customer’s purchase intent.
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