Kohl’s exec says beacons are surefire bet for greater personalization
NEW YORK – A Kohl’s executive at the NRF 104th Annual Convention & Expo said the retailer has stepped up the pace of innovation and while not everything will pan out, beacons are a surefire bet.
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Julep’s crowdsourcing strategy inspired by mobile mind shift
A Julep executive at the NRF 104th Annual Convention & Expo said the beauty products company’s move to let the wisdom of the crowd influence product offerings stems from mobile’s growing prominence, spearheading a deep dive into social retail.
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GameStop bridges product research, in-store experience via streaming video
Consumer electronics retailer GameStop is using Microsoft cloud platform Azure to stream video game and promotional content to customers’ and store associates smartphones and Windows tablets, aiming to provide a digitally immersive shopping experience within its physical stores.
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How mobile beats other channels for marketing to millennials
While new research from GfK MRI suggests treating millennials as a uniform segment can be a mistake for fashion marketers, it also reveals that mobile is an exception, as most consumers in this group express similar positive attitudes toward mobile marketing.
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