Interactive video revs up while truly native experiences lag
Mobile video has skyrocketed with consumer use and marketer adoption, but interactive video ads are taking the tactic another step further by fully immersing viewers into content, challenging marketers to learn a new skill set.
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With aggregate CPCs down 9pc, Google’s discovery engine competition thickens
While Google said that a primary driver of revenue in the first quarter was increased use of mobile search by consumers, the results reveal declining cost-per-click numbers, pointing to the growing pressure the company faces to diversify its revenue-generating offerings.
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PepsiCo’s mobile prize wheel sparkles with 8pc redemption rate
With beverage brands becoming more creative in their interactive marketing tactics, PepsiCo leveraged a mobile-optimized prize wheel microsite to boost customer acquisition, resulting in approximately eight percent of offers being redeemed.
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Mobile’s 66pc revenue jump drives stellar year for Internet advertising: IAB
With a 66 percent jump in mobile advertising spend in 2015, the segment outshone other areas of Internet advertising as marketers looked to reach consumers where they are spending time – on their phones, according to a new report from the Interactive Advertising Bureau.
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