Out-of-home ads create urgency for emotional luxury purchases
Out-of-home advertisements can add to a luxury marketer’s multichannel campaign by connecting with consumers’ emotions with intense brand imagery during the majority of the time they spend on-the-go during waking hours.
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Inspirato targets affluent traveler traffic through New York Times ads
High-end destination club Inspirato is looking to tap affluent jetsetters through targeted mobile banner advertisements on The New York Times’ mobile-optimized site.
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Mercedes chooses social for Father’s Day book push
German automaker Mercedes-Benz is pushing a new coffee table book published by teNeues that shows its history through photography as a Father’s Day gift.
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Shopbop bolsters Chinese experience via increased customer service options
Online retailer Shopbop is bolstering its site experience to Chinese consumers by launching a dedicated customer service team in Chengdu, China.
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L’Occitane, Leading Hotels partner for first spa opening in Spain
French cosmetics brand L’Occitane en Provence will open its first spa in Spain in an agreement with The Leading Hotels of the World’s Gran Hotel Bahia del Duque, Santa Cruz.
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Luxury Collection refreshes Spain property via $25M renovation
Starwood Hotels & Resorts’ Luxury Collection recently finished the $25 million facelift of its Hotel Alfonso XIII in Seville, Spain, likely an effort to increase traffic and grow its European property portfolio.
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LVMH, Ferrari, Harrods and Asian markets – News briefs
Today in luxury marketing – LVMH: The empire of desire; Ferrari holding online auction to benefit Italian earthquake victims; At Harrods, global customer is paramount; Asia remains engine for European luxury goods.
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Consistency and multi-touchpoint experience design
One of the guiding design principles for creating a positive user experience has been the consideration of consistency as a critical attribute of the experience.
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