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How to market HTML5 apps without the benefit of an app store – Mobile Marketer

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How to market HTML5 apps without the benefit of an app store
Native and Web-based applications offer a variety of different pluses and minuses, including on the marketing front, with native apps benefitting from the awareness of app stores while HTML 5 apps offer greater reach and advertising potential.
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Google alleged to be using Android as a Trojan horse to deceive partners
Google is facing antitrust allegations related to its mobile business in Europe in a new complaint filed by a group of companies including Microsoft.
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Social experiences going to be increasingly front and center on mobile: EMarketer exec
SAN FRANCISCO – An eMarketer executive at the ad:tech 2013 conference said that marketers will see more of an effort put to drive the social experience to the forefront of mobile devices and the overall mobile experience.
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