How to create an effective QR code campaign
Nowadays, marketers are placing QR codes on everything – billboards, print ads and bus shelters. However, many companies are crippling their campaigns with simple mistakes instead of focusing on a clear objective and providing added value.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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US mobile ad spend surges ahead to become world’s largest: study
Brands are significantly increasing their spend on mobile advertising, putting the United States market on track to become the largest mobile ad spend market for the first time this year, according to a new report from eMarketer.
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McCormick’s Old Bay taps augmented reality for social media engagement, meal inspiration
McCormick’s Old Bay is using augmented reality to bring its logo and packaging to life.
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L’Oreal sees 150pc increase in attendance via in-store mobile promotion
L’Oreal’s Vichy beauty line recently saw strong results when it ran a one-day in-store mobile promotion.
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Summerfest attendees engage with favorite artists via SMS and Twitter
This year’s Summerfest music festival saw attendees actively engaging with their favorite artists via both SMS and Twitter, proving once again that mobile and social go hand-in-hand.
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Ralph Lauren flaunts Olympics partnership via New York Times app buyout – Luxury Daily
Luxury Daily today – Ralph Lauren flaunts Olympics partnership via New York Times app buyout; Has China peaked for luxury spending?
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Inviting opinion pieces on mobile marketing
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
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Mobile provides thread through all brand activation points
When we talk about what makes digital activations so critical in today’s marketplace, we often discuss how it provides a thread between all activation points – the connectivity that makes a program truly integrated.
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