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How Coach and Marriott nabbed early-adopter status with iMessage apps – Mobile Marketer

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How Coach and Marriott nabbed early-adopter status with iMessage apps
Coach and Marriott are two of the first marketers to introduce iMessage applications containing branded and customizable content, taking advantage of the newfound ability for third-party developers to create stickers, emojis and mobile games within the platform.
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Twitter’s new live-streaming apps disseminate premium video across more devices
Twitter’s introduction of new video applications compatible with Xbox One, Amazon Fire TV and Apple TV devices underscores the rapidly growing number of avenues on which brands can broadcast premium live-streaming content.
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Krispy Kreme unearths first Snapchat campaign with a swashbuckling twist
Krispy Kreme is commemorating this year’s Talk Like a Pirate Day with the rollout of its first national Snapchat campaign, which lets guests digitally dress up via a pirate-themed geofilter and show the photo to an associate to receive one dozen free original glazed doughnuts.
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