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How Apple’s iOS 6 changes will affect local mobile search
Apple’s newly released mobile operating system iOS 6 appears to be presenting local businesses with significant challenges in terms of having an efficient mobile local search strategy.
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IPhone 5, iOS 6 users spend 27pc of time in social media apps: study
Apple’s newest crop of iPhone 5 and iOS 6 users are spending significant time interacting with social networking applications, according to a new study from Velti.
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Rewards-based mobile ads challenge banners
Marketers are increasingly turning to in-application advertising as the go-to medium to promote products. However, the traditional banner ad is getting stale, forcing brands to think outside the box with reward-based models.
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Luxury Institute exec: Humanize first, mobilize second
NEW YORK – A Luxury Institute executive at the Luxury Interactive 2012 conference said that brands must understand the value and potential of personal sales associate communications versus mass emails from corporate.
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Sprint, Softbank deal reflects foreign investors’ attraction to US wireless carriers
Sprint is the latest wireless carrier in the United States to attract investment from overseas as international companies look to gain a foothold in the mobile market here.
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