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Home Depot execs: Using mobile to solve paint-buying challenges drives store traffic
PALM DESERT, CA – Two Home Depot executives at eTail West 2016 said that product indecision among consumers prompted the retailer to roll out its Color Project mobile application and online center, offering real-life visuals to users and consequently driving more in-store traffic.
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Disney’s high-profile app fail is a tale of caution for marketers
A primetime celebration for the 60th birthday of Disneyland on the ABC network delivered a high-profile failure when the Disney Applause application, which was promoted heavily during the broadcast, did not work as promised.
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Hotels.com piggybacks on election conversation with humorous fictional run
Online hotel booking site Hotels.com is joining the presidential race conversation in a campaign that covers its Captain Obvious character’s fictional run as a candidate, balancing social media tools with television spots.
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Colombia Records promotes David Bowie album with artful Instagram video series
Columbia Records is providing an immersive experience for fans of the late David Bowie, partnering with a popular Instagram page to create a storytelling experience to coincide with the release of a new album.
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