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Facebook’s Like button could drive ecommerce for luxury retailers
High-end retailers have continued to ignore social media such as Facebook’s Like functionality in spite of mounting evidence of its effectiveness.
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Retargeted ads bump search queries for brands 1,000pc: comScore
Advertisers who retarget their ads to consumers based on prior visits to their Web site achieve a 1046-percent boost in searches for the brand, according to comScore.
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Grand Marnier takes a shot at mobile
Grand Marnier has released its La View Grand Marnier Grand Mix iPhone, iPad and iPod touch application to increase consumer engagement and brand awareness.
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Lancôme to secure spokeswoman Julia Roberts for $50 million
Actress Julia Roberts is set to sign a new deal with luxury brand Lancôme, pushing her contract up from a rumored $20 million to $50 million.
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Neiman Marcus, Burberry and Blue Nile – News briefs
Today in luxury marketing – Annual web sales back on track for Neiman Marcus; For once, Burberry fails to impress critics.
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