Gucci Museo travels to Brazil in time for World Cup
Italian fashion house Gucci has brought its museum across the Atlantic Ocean for the first time with an exhibit at the JK Iguatemi mall in São Paulo.
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Armani casts consumer as lead in first-person perspective video
Italian fashion label Giorgio Armani is increasing consumer engagement by placing the viewer in the protagonist’s role for its latest Acqua di Giò campaign video.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Luxury auto brands rushing to scale Facebook communities
Aston Martin is the latest luxury automaker to show thanks for its growing Facebook community with a contest featuring multiple brand prints by British artist Ian Cook.
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Mercedes-Benz pursues turbo boost for GLA model in Mario Kart 8
German automaker Mercedes-Benz is enlisting Nintendo’s Mario and friends to help raise awareness for its GLA model.
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Barneys personalizes online shopping with enhanced search function
Department store chain Barneys New York is making it easier for consumers to find what they are looking for with a more personalized search tool.
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Four Seasons Budapest improves guest research ability via immersive app
Four Seasons Hotel Gresham Palace Budapest is letting prospective guests explore the property beforehand with a 360-degree immersive application.
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Tiffany, Ralph Lauren promote “Summer Bliss” in Veranda’s May/June edition
Tiffany & Co., Ralph Lauren Home and Lancôme were among the luxury marketers in the May/June issue adding to Veranda’s 6.24 percent year-to-date advertising increase.
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Cavali, Marriot, BMW and luxury consumers – News briefs
Today in luxury marketing – Why Cavalli is fashion’s most wanted man; Marriott to open more than 200 hotels, boost luxury and lifestyle portfolio; BMW chief says reconsidering volume goals; Why the rich are ditching their home country.
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Innovation can unchain mobile advertising’s growth
Mobile banner ads are almost universally panned for their ineffectiveness. They may be well suited for desktops, but fail to deliver the right handheld experience.
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