Top 10 luxury brand social marketers of Q3
Luxury marketers used social media to break down the barrier between consumer and brand, forging deeper connections with fans in the process.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Fendi extends life of Snapchat stories with international album
Italian fashion label Fendi is challenging the ephemeral nature of Snapchat by giving earlier snaps new life through a content hub on its Web site.
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Farfetch measures workplace euphoria, interest as talent-sourcing method
Online retailer Farfetch is recruiting potential employees through a social video that compares working for the brand to a room full of puppies and a swimming pool filled with pink cotton candy.
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Consumers double spending when helped by sales associate: report
Even with the rise of digital channels, frontline sales staff are far from obsolete, according to results of a survey conducted by InMoment.
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Classic cars take back seat to wine for luxury investments: Knight Frank
Classic cars are being dethroned as the number one avenue for luxury investments, as high-quality wine makes its comeback, according to Knight Frank’s Luxury Investment Index.
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BMW 5 Series teases come to fruition, but not before a leak
German automaker BMW has now released specs for its new 5 Series, which is seeing its first redesign in six years, but the official launch was overshadowed by an early online leak.
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WatchTime New York, Canali, Vogue Café and Prada – Live news
Luxury Daily’s live news from Oct. 13 – WatchTime New York ups experiential sessions for 2016 watchmakers fair; Canali fetes US ecommerce launch with exclusive collaboration; Condé Nast continues Vogue Café’s expansion into Western Europe; Prada soars among the flowers in interstellar campaign video.
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Karl Lagerfeld, Roberto Cavalli, in-store tech and Tesla – News briefs
Today in luxury marketing – Karl Lagerfeld said to guest edit French Vogue; Cavalli prepares for radical turnaround as Peter Dundas exits; Luxury brands turn to in-store tech to boost fashion retail; Tesla’s credit lines seen helping Musk delay tapping Wall Street.
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Creative must drive programmatic advertising strategy
As advertising strategies continue to adjust to the digital age, many marketers fear that an obsessive focus on data is having unintended consequences.
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