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Barneys ramps up digital efforts with new Web site
Department store chain Barneys New York is investing in its consumers’ online experience with the redesign of three of its Web sites with a mobile-first strategy.
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Personification of beauty paints shared brand, consumer narrative
Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.
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Belstaff captures adventurous spirit through Mercedes road trip
British apparel and accessories label Belstaff is communicating its adventurous ideals by hitting the open road with retailer Mr Porter.
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H.Stern heads downtown for transitory boutique space
Brazilian jeweler and silversmith H.Stern has temporarily relocated its New York flagship on Fifth Avenue to a gallery-inspired pop-up shop in SoHo.
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Farfetch appeals to global voyagers through Departures effort
Luxury marketplace Farfetch is reaching out to the world travelers reading Departures online through an display advertisement to build awareness for its international network of boutiques.
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Town & Country’s March edition sees most fashion ads since 2011
Louis Vuitton and Bottega Veneta were among the advertising partners in Town & Country’s March issue to reaffirm that they are chic to the effect of being “deceptively simple.”
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Etihad, Maserati, Four Seasons, Piaget – Live news
Luxury Daily’s live news from Mar. 4 – Etihad adds aircraft to New York services; Maserati shows royal ties in auction; Four Seasons Maui focuses on wellness; Piaget sponsors International Polo Club event.
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Karl Lagerfeld, Emirates, Lexus, real estate – News briefs
Today in luxury marketing – Karl Lagerfeld on fur (yea), selfies (nay) and keeping busy; Emirates Airlines sees need for 100 to 200 Airbus A380s; Lexus jumps back into US luxury sales race with new SUV; As luxury real estate grows, its classification blurs.
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What the future of mobile data has in store
By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.
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