Facebook tries to boost role as go-to mobile app with Onavo buy
Already one of the most popular activities on mobile, Facebook is betting it can drive levels even higher by helping users make better use of their monthly data allowances.
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Click-through rate triples for mobile video ads: report
Consumers who view video ads on a mobile device are three times more likely to click through than when they are watching on desktop, according to a report from Unruly.
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QR codes may not be the best choice for anti-piracy
A number of brands including Pernod Ricard have looked to QR codes to fight counterfeit threats, but while mobile bar codes are a good start, they may not be the best technology for the job.
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Starbucks makes SMS cornerstone of multichannel political campaign
Starbucks continues to make mobile a focal point of its marketing with a new multichannel campaign to drum up support in ending the government shutdown.
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Mobile Minutes: Microsoft, banks, local marketing; phablets
Today in mobile marketing – As Microsoft updates mobile software, a cautionary tale; Banks left behind as payments go mobile?; Local-mobile marketing’s virtuous cycle — deals lead to more data, and more personalized offers; Microsoft promotes phablets after smartphone, tablet misfires.
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