Manolo Blahnik touts timelessness of shoes with Victorian storyscape
London-based shoemaker Manolo Blahnik is pointing to its timeless appeal with a new campaign video featuring its pumps on Victorian characters.
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Harrods promotes new décor concept with store window display
British department store Harrods is showcasing its overhauled home furnishings department with window displays designed by Condé Nast’s shelter publication House & Garden.
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Berluti confirms lifestyle pursuits via new Madison Avenue flagship
French footwear maker Berluti is continuing its move toward a full-service lifestyle brand with the opening of a new boutique on New York’s Madison Avenue.
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Purdey shows exclusivity with bicentennial gun trio
British gun and rifle maker James Purdey & Sons is continuing its bicentennial anniversary with a trio of guns that represents the brand’s history of fine craftsmanship and lifestyle.
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Closing sales and building relationships through driving events
Luxury automakers stage wintry events to show off the control of their vehicles, but throughout the year driving events and tours present occasions to draw new consumers and solidify loyalties.
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Moncler stages concert as part of New York fashion show
French ski wear label Moncler opted out of the typical runway show again for its Grenoble fall 2014 presentation, choosing to place a 60-piece chorus in lit boxes on stage at the concert hall Hammerstein Ballroom in New York.
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Land Rover ambassador completes longest Antarctic man-haul expedition
Following the completion of The Scott Expedition, Land Rover continues to demonstrate its ability to find brand-appropriate ambassadors.
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Mandarin Oriental expands fashion credentials through Paris shopping experience
Mandarin Oriental, Paris is extending its global shopping partnerships with high-end retailer Printemps Haussman to achieve continuity for its fashion-oriented consumers.
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Dior introduces fragrance using fairy tale cues
French atelier Christian Dior is promoting its Hypnotic Poison Eau de Parfum with a darker campaign than what consumers familiar with the brand’s feminine codes might expect.
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Zegna, Valentino, Maserati and Marc Jacobs – News briefs
Today in luxury marketing – Ermenegildo Zegna says has resources to remain independent; Valentino apologizes for using photo of Amy Adams at Hoffman wake; Next long shot for Sergio: Put Maserati on the map; Marc Jacobs to change Marc by Marc Jacobs label name.
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Mobile commerce and how personalized value drives adoption
You have seen the stats: 78 percent of shoppers already use their smartphones in bricks-and-mortar stores, according to Google. Half of shoppers have also approached the checkout stand with coupons on the screens of their mobile devices.
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A data-driven perspective on CPG mobile marketing
This holiday season saw retailers accelerate the instrumentation of bricks-and-mortar stores to create interactive shopping experiences, which is a lot like their online counterparts.
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