What does LVMH’s ecommerce venture mean for luxury retail?
Digital luxury retailers are expected to soon face new competition, as luxury conglomerate Moët Hennessy Louis Vuitton is reportedly launching its own multi-brand ecommerce site.
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Wellness is the new status symbol: Euromonitor
As consumer spend on health and wellness grows, the luxury industry is getting in the game.
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Dior Insider launches, bringing AI to luxury beauty sector
French atelier Christian Dior is the latest brand to leverage Facebook Messenger as a method to dispel news and happenings with consumers.
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Versus Versace speaks to social media generation via uncensored ads
Italian fashion label Versus Versace is taking a candid approach for its spring/summer 2017 campaign, centering the effort on real relationships.
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Breitling travels the world to celebrate a milestone
Swiss watchmaker Breitling will be selling a limited-edition line of watches that have physically toured the world to celebrate the 77th anniversary of its iconic DC-3 plane.
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One-of-a-kind experiences most attractive for affluent travelers: report
Affluent consumers have shown to be interested in the most convenient methods of travel so they can maximize the experiences had on their vacations, according to a new report from TCS World Travel.
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Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
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Fabergé, Conde? Nast, William & Son and Bentley – Live news
Luxury Daily’s live news from March 9 – Fabergé pays tribute to 1917’s Constellation Egg in new timepiece; Conde? Nast links with like-minded media partners for ads, data solutions; William & Son named National Portrait Gallery Gala sponsor; Bentley concept aims to redefine electric motoring in luxury sector.
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Giorgio Armani, Lamborghini, Trump Tower Baku and Architectural Digest – News briefs
Today in luxury marketing – Mission of Giorgio Armani Foundation revealed; Lamborghini open to considering all-electric supercar: CEO; Donald Trump’s worst deal; Architectural Digest undergoes renovations for the social media age.
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Dos and don’ts for marketers to start building a community
In today’s world of notifications, pings and distractions, it is really quite silly to assume that people are going to log in to a platform that is not already built into their daily routine.
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The telephone as an instrument of torture
It is the little things that often are not so little but deeply telling of a brand’s true corporate culture.
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