Coca-Cola shows how to make anything – even a building – into a shareable touch point
A recent Coca-Cola campaign exemplifies how mobile is redefining outdoor advertising by putting actual rainbows over a city building and billboards to build positive brand perception via the many consumers taking photos with their mobile phones and sharing them on social media.
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Tribeca Film Festival loads up on iBeacons for event information
New York’s Tribeca Film Festival is placing beacons around venues and in high-traffic areas of the city to keep film festival attendees up to date on event happenings this year.
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Kellogg weaves together on-pack promotion and Spider-Man mobile game
Kellogg Company has a new Spider Man-themed mobile game that encourages engagement with products such as Pop-Tarts and Pringles as a way for players to unlock different scenes and gain access to a photo overlay.
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So Delicious enables 140-character Twitter grant applications for Earth Day
So Delicious is celebrating Earth Day by awarding $15,000 in grants to crafty social media users who post flash-descriptive proposals of 140 characters or less.
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