Coca-Cola boosts mobile social app with second-screen integration
Coca-Cola is boosting its mobile social community with a new second-screen strategy that integrates the brand’s online marketing with television content for deeper customer insights.
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Sony Pictures, Chrysler test Flipboard video ads for deeper engagement
Sony Pictures’ action drama Fury and automobile manufacturer Chrysler are a couple of the brands to use magazine mobile application Flipboard’s new video advertisement capabilities, offering full-page ads with no length restrictions.
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Mobile rich media ads deliver 125pc higher expansion rate: report
Mobile rich media advertising drove high expansion rates and secondary engagement for many retail brands in Q2, according to a new report from AdTheorent.
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