Target has expanded its third-party marketplace with the addition of Forever 21, Clarks, JanSport and more. The retailer’s invite-only marketplace growth also includes new beauty offerings from LovelySkin, as well as home and entertainment merchandise from Serta, JLab and Hisense.
Using the channel to grow its assortment more quickly, Target expanded its Korean beauty marketplace offerings after noticing the category was gaining momentum online and with customers, Chief Digital and Revenue Officer Sarah Travis said in a company announcement Wednesday. Target Plus brands now account for over half of its total K-beauty assortment.
“We’re growing in a way that’s very intentional and guest-focused,” Travis said. “Guests come to Target expecting discovery, style and relevance, and Target Plus helps us extend that experience with more of the brands and products they’re looking for.”
Target Plus launched in 2019 with the goal of being a more curated version in comparison to competitor marketplaces. The retailer at the time described the product selection as “thoughtfully selected additions.”
Chief Information and Product Officer Prat Vemana in October spoke with Retail Dive about how AI technologies have helped the company with marketplace seller applications.
“We have agents that allow you to analyze every applicant to make sure that the vendor who applied is the right vendor for Target and for our guests,” Vemana said. “Agents allow you to actually go and look at the information available online and brings everything in a summarized form for the marketplace analyst so that they can actually review it in one place.”
