Louis Vuitton is most valuable luxury brand: Top 100 list
Louis Vuitton is the most valuable luxury brand in the world, up 7 percent on the list from last year, according to the BrandZ top 100 list from Millward Brown.
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Christian Louboutin shows collections, sketches in first app
French footwear label Christian Louboutin is showcasing collections and designer sketches in its first iPhone application that acts as a to-go guide to the brand.
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Chopard builds awareness through multichannel Cannes partnership
French jeweler Chopard is using its partnership with the 65th Cannes International Film Festival to push new products, celebrate its legacy and connect with consumers through cultural icons.
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Michael Kors invites email list to Memorial Day party
Fashion label Michael Kors invited its email subscribers to a party in the Hamptons, New York during the United States Memorial Day holiday weekend.
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Travel + Leisure bolsters ad offerings through redesign
Advertisers including Chanel, Cartier, Rolex, The Peninsula and the Bellagio are taking advantage of advertising opportunities in the newly-revamped Travel + Leisure magazine.
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Jenn-Air shares culinary, lifestyle content via branded blog
High-end home appliance manufacterer Jenn-Air is leveraging its Master Class, a group of kitchen experts commissioned by the brand to give consumers advice, by offering editorial content via its new blog.
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Ralph Lauren, Gucci, Hermès and the luxury housing market – News briefs
Today in luxury marketing – Ralph Lauren profits rise 29 percent in fourth quarter; Condo-hotels reshaping luxury market; Gucci won its trademark suit against Guess, but did not get the money it wanted; Hermès tells a playful tale of leather.
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8 questions brands should ask about mobile app localization
Here are eight questions that brands should consider as they create their international mobile marketing strategies.
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