Cartier paints picture of watchmaking superiority via iPad canvas
Renowned French jeweler and watchmaker Cartier is leveraging the large canvas and creative possibilities offered by Apple’s iPad tablet to showcase its 2011 watch collection and its passion for mechanics.
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Swarovski has right formula for building long-term loyal customer
Precision-cut crystal glass-maker Swarovski has successfully built a social media empire of fans to communicate with on Facebook, which is an effective way to drive build brand loyalty and ultimately drive sales.
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American Express gives cardmembers VIP access to Mercedes-Benz Fashion Week
As part of its ongoing strategy to reward its affluent customers, American Express is giving fashion-savvy cardholders access to Mercedes-Benz Fashion Week via The American Express Skybox, an invitation-only VIP lounge overlooking the event.
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Social media marketing means talking with consumers, not at them: study
An Alterian study, which found that less than one-third of companies have a strong understanding of social media conversations happening around their brand, has some very important implications for luxury marketers.
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Tag Heuer flaunts new watch’s speed at luxury auto exhibition
To mark the brand’s association with international motorsport and motor-racing and its need for speed, Swiss watchmaker Tag Heuer showcased 10 historic race cars in a special exhibition in Geneva, where it also introduced a new timepiece.
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Kelkoo launches Groupon-esque group-buying site for luxury goods
As part of its ongoing expansion strategy, London-based online shopping destination Kelkoo branched into group-buying with the launch of the luxury shopping Web site, Kelkoo Select.
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