Prada puckers up for retro-inspired fragrance campaign
Italian fashion house Prada is flirting with femininity to provide new perspective on a familiar personality.
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50pc of Chinese consumers seek best, most expensive product: McKinsey
Chinese consumers are becoming more selective in their purchases, trading up from mass to premium labels as their confidence grows.
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Burberry travels to Dubai to tout trench coat’s allure
British fashion house Burberry is taking its “Art of the Trench” social campaign to Dubai, United Arab Emirates to show its signature jacket’s global appeal.
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Farfetch to power Manolo Blahnik’s ecommerce site
Footwear label Manolo Blahnik has selected online retailer Farfetch to operate its monoband ecommerce point of sale.
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Sephora adds glitz to Kik in bet on chatbot commerce
LVMH-owned Sephora’s debut on messaging application Kik is a reflection of the push towards conversational commerce through chatbots and how to drive sales with one-to-one experiences on mobile that mimic in-store interactions.
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Maserati races uphill to provide memories for cycling enthusiasts
Italian automaker Maserati is offering its cycling clients the chance to be king for a day.
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Elie Saab teams with Hunger magazine to reveal model behavior
Couture house Elie Saab is showcasing a more rebellious side of its brand by pitting model best friends against each other.
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Four Seasons Maldives brings surf up with Champions Trophy competition
Four Seasons Resort Maldives at Kuda Huraa is helping its clients catch a wave to coincide with a surfing tournament.
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Madison Avenue Watch Week, Saint Laurent Paris, Eres and Guerlain – Live news
Luxury Daily’s live news from March 30 – Watchmakers to debut latest pieces for US horologists on Madison Avenue; Saint Laurent ignites Le Smoking jacket with Jane Birkin, Cara Delevingne; Eres turns to James Bond fervor for swimwear capsule; Guerlain honors 400 years of Japanese porcelain via Mitsouko bottle.
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Chanel, data, Tomas Maier and China – News briefs
Today in luxury marketing – Karl Lagerfeld puts models in motion for Chanel; Data alone can’t decode the fashion consumer; Meet the man who makes the perfect dress shirt; Luxury fashion and jewelry brands dive into China’s hospitality and real estate sectors.
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How ad blocking will affect mobile marketing
The rise of ad-blockers can arguably bring the mobile advertising business to its knees if mobile advertisers do not listen to, and respect, consumers.
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