BMW flaunts sustainability vehicles through solo app sponsorship
German automaker BMW is promoting its electric i3 and i8 models through a solo sponsorship of the AOL Editions application for the iPad, linking consumers to branded content such as videos, images and the Web site.
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BRIC countries not yet the key market for luxury lifestyle brands: Luxury Briefing Wealth Summit
LONDON — Brazil, Russia, India and China are not yet having a noticeable impact on the wine, yacht or real estate industries, according to a panel discussion at the Luxury Briefing Wealth Summit 2011.
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Range Rover measures social media connectivity with Evoque push
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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Segmenting the affluent market key for luxury branded growth: Ledbury Research
LONDON — Luxury brand marketers need to stop thinking of the affluent population as one group and try to understand the different cultural aspects, life styles and spending habits at play within the various levels of the world’s wealthy, according to a presentation by Ledbury Research.
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China offers quickest growth in emerging markets for luxury brands: Luxury Briefing Wealth Summit
LONDON — China is the No. 1 market in which luxury brands should currently be focusing their attention because of consumer desire to both buy products and invest in upscale companies, according to a panel at the Luxury Briefing Wealth Summit 2011.
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Starwood, Jason Wu, Style.com and Euro stocks – News briefs
Today in luxury marketing – Starwood hotels earnings beat estimates on luxury demand; Jason Wu’s corner of Bergdorf’s; Stocks rally on pact in Europe.
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Customer service goes mobile with multimedia chat
Not long ago, consumers seeking help from brands might have been satisfied by support from a call center rep or with text chat on a desktop computer. Those days have passed.
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