Prada’s Miu Miu flaunts femininity, products through film series
Prada-owned Miu Miu is flaunting the power of femininity and its products through a series of short-films titled “The Women’s Tales.”
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Porsche fetes 5M Facebook fans via customized 911 Carrera 4S
Italian automaker Porsche is honoring its 5 million Facebook fans by letting them collaborate to design a 911 Carrera 4S vehicle.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Mercedes drives CLA-class, charity via new Fashion Week campaign
Mercedes-Benz USA is driving awareness for the new CLA-class vehicle and its donations to the American Foundation for AIDS Research charity through a license plate display at New York Fashion Week and a Facebook contest.
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Belstaff ups mobile savvy via Fashion Week campaign
British fashion house Belstaff optimized its New York Fashion Week runway show stream so that consumers could view the live footage and an adjoining Twitter hashtag feed via desktop and mobile devices.
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Viceroy Anguilla draws epicurean travelers with celebrity chef event
Caribbean resort Viceroy Anguilla is bringing in recognized chefs who have appeared on Bravo television network’s “Top Chef” food competition show for the first three-day Culinary Conclave event to tap experiential marketing and draw affluent travelers.
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Fendi, Chanel push collections with multi-page ads in March issue of Tatler
Fendi, Chanel and other luxury advertisers are staying top of mind among their target audience with multi-page advertisements in the March issue of Condé Nast’s Tatler magazine.
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Oscar de la Renta, Fendi, L’Oreal and Orient-Express – News briefs
Today in luxury marketing – Oscar de la Renta on taking in Galliano, the women he has known and loved, and why he once tried to hit Cecil Beaton; Fendi teams with Dubai developer DAMAC Properties; L’Oreal predicts 2013 outperformance after 12pc profit gain; Indian Hotels says reviewing options for Orient-Express bid.
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6 under-utilized Facebook opportunities for luxury hoteliers
Between Twitter and Facebook, consumers are increasingly engaging with high-end hoteliers, posting observations from everything to the amount of time required for check-in to quality of poolside towels.
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