Hermès relates creative process to science in remnants collection
French leather goods brand Hermès is raising awareness of its Petit h collection with an email blast featuring a scientist in a lab coat.
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Valentino uses butterflies to push new camubutterfly collection
Italian fashion brand Valentino is blending butterflies together to create a brand new camouflage.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Trump Hotels offer complimentary digital news subscriptions to guests
The Trump Hotel Collection is adapting to consumers by offering digital news outlets through the hotel’s wireless Internet.
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Brand experiences biggest driver of auto purchases: report
Prior brand experience influences 62 percent of consumer purchases, followed by dealership experiences at 59 percent, according to a new report by Foresight Research.
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Porsche Design boosts in-store traffic with Linkin Park collaboration
German fashion label Porsche Design is bringing in new consumers with a capsule collection designed in collaboration with United States rock band Linkin Park’s Chester Bennington.
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De Beers aims to inspire with Moments in Light portrait effort
De Beers, the “jeweler of light,” is illuminating women’s causes through a portrait series that highlights the talents and achievements of five women across various industries.
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Aston Martin transfers brochure collection to app for browsing efficiency
British automaker Aston Martin is aiding the researching process with a new brochure application that houses content on all the brand’s models.
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W magazine’s June/July edition parallels art, fashion for W:Art supplement
Chanel, Prada and Louis Vuitton are among the luxury marketers underscoring the connection between the world of art and fashion in W magazine’s dual issue for June and July.
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Bergdorf Goodman, Bottega Veneta, Porsche and luxury real estate – News briefs
Today in luxury marketing – Neiman’s sets overhaul of Bergdorf Goodman; Bottega Veneta’s ‘timeless’ collection; Porsche takes on Audi at Le Mans, intensifying VW sibling rivalry; Manhattan penthouse takes luxury to new heights.
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Big 3 challenges of mobile advertising have finally been solved
For years, the digital marketing industry has been waiting for mobile advertising to “pop.” Even as mobile consumption jumped to more than 50 percent for major Web properties, advertiser adoption continued to lag. Despite valiant efforts by the Mobile Marketing Association and the Interactive Advertising Bureau, marketers never seemed to move past the experimentation stage.
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