Are fashion and jewelry marketers avoiding rich mobile media?
Luxury marketers in some categories are leaving out rich media from their mobile advertising strategy and missing out on engagement and conversion.
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Jaguar widens social media circle via British F-Type campaign
British automaker Jaguar is looking to engage consumers in its home market through a daily social campaign that was designed to spark conversation on the new F-Type sports car.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Ralph Lauren, Versace boost lifestyle connection via DuJour spring issue
Luxury advertisers such as Ralph Lauren, Cartier, Tod’s, Tom Ford and Versace had a part in bringing the spring issue of DuJour up almost 10 percent in ad pages since the winter book.
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More precise mobile location targeting use by advertisers is skyrocketing: report
The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
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Retailer enthusiasm for mobile payments tempered by power struggles in industry
Uncertainty about the technical future of mobile payments was named as a top business challenge, with 76 percent of retailers agreeing, according to a new report from RSR Research.
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Marc Jacobs, Givenchy, Lamborghini and Vogue – News briefs
Today in luxury marketing – Marc Jacobs plays strongman in soda ads; Rihanna to wear custom Givenchy couture on tour; Latest ultra-light Lamborghini only costs around $32,000; Ukraine gets its own Vogue.
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Why A/B testing for mobile messaging is a must
Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.
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