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Apple makes news with iOS 7, fails to excite
With lots of news, but no real surprises revealed during the opening keynote for Apple’s annual developer’s conference, the manufacturing giant did little to dispel concerns that it is losing its innovative edge.
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Twitter exec: Mobile is in our DNA
NEW YORK – A Twitter executive at the 2013 IAB Cross-Screen Content & Consumers: AfterFronts conference said that the social media giant is a mobile company, with 60 percent of usage taking place on mobile.
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7-Eleven takes multichannel route for summer Snapple campaign
7-Eleven is using a combination of different channels to drive in-store traffic and celebrate National Iced Tea Day.
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Sony Pictures mobile campaign generates 8pc engagement rate
NEW YORK – Early findings from a currently-running campaign from Sony Pictures Entertainment presented at the 2013 IAB Cross-Screen Content & Consumers: AfterFronts conference points to the effectiveness of cross-screen advertising.
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ESPN exec: Apps are bigger measurement challenge than Web
NEW YORK – An ESPN executive at the 2013 IAB Cross-Screen Content & Consumers: AfterFronts conference said that mobile presents numerous measurement issues for marketers, one of which is figuring out how to measure applications.
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