Anti-Flash movement could boost native ads more than HTML5 in short-term
The digital marketing landscape is being rewritten as opposition to Flash-based digital content and ads reaches critical mass, but with the transition to HTML5 still in process, mobile-friendly formats such as native, video and social advertising could be the short-term winners.
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Heineken socializes sampling in large-scale effort targeting bar-goers
In one of the largest social sampling programs to date, Heineken is leveraging Facebook and Twitter to give away free beers to smartphone owners at participating restaurants and bars.
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Listerine’s new app gleams with smile detectors for the blind 
Johnson & Johnson’s Listerine brand is rolling out a new mobile application that enables blind people to “feel” when a person is smiling by tapping facial recognition technology, underscoring the opportunities for consumer packaged goods brands on mobile.
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Zipcar boosts performance of app install ads with lookalike targeting
Vehicle-sharing service Zipcar is seeing an uptick in downloads, engagement and conversion rates for its mobile application by targeting ads on Facebook to users who exhibit similar demographic details as current customers.
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