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Absolut, Lyft encourage social connections through branded party cars – Mobile Marketer

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Absolut, Lyft encourage social connections through branded party cars
Absolut is working with ride-sharing application Lyft to give users a wild night on the town with Absolut-branded Lyft cars and ice-breaking prompts, encouraging consumers to make connections with strangers.
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Fox leveraged social media for buzz by premiering new show on Facbeook Live
Fox has been tapping into the power of social media and the increasing popularity of social video by premiering its horror show, Outcast, on Facebook simultaneously with its TV debut.
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Samurai Japan keeps their fans entertained with Snapchat engagement
Samurai Japan, Japan’s national baseball team, has recently launched a team Snapchat account in order to provide fans both inside and outside their stadium a different perspective into the team.
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Time, Inc. enters into exclusive partnership with outstream video inventor
Time, Inc. has just closed a multiyear deal with the inventor of outstream video to help monetize video advertising across all of its constituent publications.
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