The Latest

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  Deep Dive

  How Target went from loud and proud — to silent

  The mass retailer remains quiet after pulling Pride merchandise from some stores out of safety concerns. LGBTQ+ groups, human rights advocates and marketers say that sends the wrong message.

  Marketing

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  Sponsored by Walmart Marketplaces

  4 ways to transform your eCommerce refurbishment business

  To fully realize the rewards of selling on a marketplace, sellers must be able to carve a unique niche for their business.

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  Deep Dive

  How legacy beauty brands are aging down to reach Gen Z

  Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

  Marketing

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  Walmart Connect expands in-store ad formats as shoppers return en masse

  The company’s ad division is drawing from a traditional shopper marketer playbook by in-housing product demos and testing ads in its radio network.

  Operations

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  Tupperware, Vera Bradley expand partnership with new collection

  The expanded collaboration follows warnings from the storage container brand that it may not be able to operate as a going concern.

  Marketing

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  The Weekly Closeout: Nike apparel returns to Macy’s, Under Armour founder sells $100M of shares

  After backing out of a wholesale partnership in 2021, Nike clothing will again be available at the department store. Meanwhile, Kevin Plank sold 16 million shares to BDT Capital Partners.

  Technology

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  BuyBuy Baby could get bought as buyers express interest

  The retailer may not disappear if one of several bidders, including Babylist, acquires its digital brand or brick-and-mortar locations.

  Operations

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  Victoria’s Secret expands Amazon assortment to include apparel, lingerie

  The retailer opened its Amazon storefront last year with 120 beauty products in an effort to stoke sales within the category.

  Marketing

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  Why is Adore Me selling in Walmart?

  The DTC lingerie brand launched an exclusive line at the retail giant with the help of Gelmart. But how important is wholesale for the brand?

  Marketing

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  Joann looks to private labels to help cut costs, boost sales

  Falling freight expenses are also getting the sewing and crafts retailer closer to its $200 million savings goal, announced earlier this year.

  Operations

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  CBD brand Lord Jones exits US business

  Lord Jones — which is owned by cannabis company Cronos Group — will launch as an adult-use brand in Canada during the fourth quarter.

  DTC

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  Tracker

  The running list of major retail deals

  In May alone, Tempur Sealy acquired Mattress Firm, Francesca’s acquired Richer Poorer and Birchbox found a new home.

  Updated May 26, 2023

  Operations

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  Great Jones sold to maker of KitchenAid, Farberware

  Under Meyer, the DTC cookware brand’s co-founder and CEO, Sierra Tishgart, will continue to lead the brand.

  DTC

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  Amazon gives sellers access to Hexa’s AR, 3D tech tools

  Through the partnership, sellers can create 3D images, 360 visualizations, virtual try-ons and augmented reality content for their product pages.

  Technology

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  Inside Google’s plans for improving paid search with generative AI

  More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.

  Technology

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  Five Below sales up nearly 14% as it scoops up Tuesday Morning leases

  The retailer is also on track to convert 400 stores to its higher-priced Five Beyond format before the end of the year.

  Operations

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  Authentic Brands Group acquires Hunter Boots intellectual property

  The brand conglomerate said the deal was part of an effort to diversify its portfolio outside of the U.S.

  DTC

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  Column

  The Weekly Closeout: Dollar Tree margins pressured by inflation, Tuesday Morning IP up for sale

  The dollar chain is seeing a pullback on discretionary purchases, while Hilco Streambank seeks a buyer for the discount home retailer’s assets.

  Marketing

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  Bark’s Q4 revenue takes a hit as order volume falls

  By channel, the BarkBox and Super Chewer parent company saw DTC revenue fall 1.5% year over year, while wholesale revenue fell 9.3%.

  DTC

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  Foxtrot opens its biggest store to date

  The new site will feature an indoor-outdoor covered patio in addition to Foxtrot’s signature locally sourced food and beverage options.

  Operations

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  Podcast

  The Backroom: How the consumer is doing so far this year

  Discretionary goods are a low priority amid an uncertain economy and a desire to spend on experiences, but retailers are holding their own. What about the rest of 2023?

  The Backroom with Retail Dive

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  Sorel brand president resigns to focus on health

  Columbia Sportswear Company announced that Mark Nenow stepped down from the footwear brand after about eight years in the position.

  DTC

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  Patagonia and Gap settle pullover fleece design lawsuit

  Patagonia had accused Gap of deliberately copying its apparel designs and logos, saying they confused customers.

  Marketing

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  Column

  The Weekly Closeout: Toys R Us goes to the airport and retailers exit San Francisco

  The toy company will open a store at Dallas Fort Worth International Airport, while retailers are shutting locations in the California city. 

  Store Concepts

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  L’Oréal’s VC firm invests in biotech company Debut

  The $34 million series B funding round was led by the beauty giant in order to bring novel bioactive cosmetic ingredients and products to consumers. 

  Technology

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  Dollar General promotes multiple executives

  Chief Marketing Officer Chad Fox was elevated to senior vice president and is now also responsible for the discounter's digital operations.

  Operations

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