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On signs Mbappé as it preps entry into soccer

The superstar, who signed with Nike as a child, will help the Swiss sneaker brand do battle in a sport dominated by Nike and Adidas.

Macy’s rolls out AI inventory replenishment tool

The forecasting capability is moving from pilot to broader implementation as the retailer targets improved in-stock levels and operational efficiencies.

Why Lowe’s chief marketer Jen Wilson added digital commerce to her portfolio

The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.

Beyond Yoga captures ‘highly engaged’ NYC customer base with new pop-up

After the success of its weeklong pop-up store in 2024, the brand set up another shop that will offer exclusive merchandise and activations through January.

Amazon boosts minimum hourly starting wage to $20

The e-commerce company increased pay by $1 an hour for full-time employees in core operations and added new grocery discounts.

Toys R Us accelerates store openings in time for the holidays

The toy retailer is making a major brick-and-mortar push with 120 locations opening across the U.S.

Nike eyes innovation with LVMH board pick

Alexandre Arnault, deputy CEO of Moët Hennessy, has “a reputation for helping iconic global brands evolve, innovate and grow,” Executive Chairman Mark Parker said.

Jordan Brand debuts training equipment line

The brand is releasing a line of strength training products inspired by Michael Jordan, even as Nike says it is overindexed with its classic footwear franchises.

Why Bonobos’ fall campaign centers on episodic content with Jack Quaid

Chief marketer Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.

Allbirds’ IP owner snaps up Nasty Gal for $16M

Plans are to expand globally via licensing deals and partnerships. WSG Brands also acquired streetwear company Von Dutch two years ago.

Target debuts style-focused apparel for store associates

In a move aimed at expanding its merchandising authority beyond customers, the new drop leveraged the retailer's renewed partnership with Isaac Mizrahi.

Old Navy’s new subbrand is a big bet on activewear

The category has long been a strength at Gap Inc.’s value banner, and giving the assortment its own brand identity could propel that further.

Dueling Amazon, Target October sales events return

With the holidays right around the corner, both retailers will hold deal days next month on everything from toys to groceries and apparel. 

Target to open 8 stores in October

The new locations, including one in the Hamptons, are part of its strategic plan to launch over 300 new stores by 2035. 

Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators

A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.

DSW to test affordable luxury shop-in-shops

The Edit will debut at four existing locations this fall as the company looks to leverage the strength of its brand portfolio to bolster lackluster retail sales.

Target names chief marketing and guest experience officer

Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture and community.

The Weekly Closeout: Chewy’s sales jump and a retail exec turns politician

The pet retailer scored more than 7% net sales growth in the most recent quarter. Meanwhile, former Hudson’s Bay CEO Helena Foulkes could soon be Rhode Island’s governor.

Kohl’s turns to Babies R Us as Sephora falters

The department store is bringing the brand to more stores and adding an exclusive collection. Meanwhile Sephora at Kohl’s sales are down this year.

Amazon invests over $230M in benefits, pay for Whole Foods store employees

As the company continues to merge its operations with the specialty grocer, this next investment focuses on its frontline workers.

Ace Hardware: ‘We’re in the business of building national brands’

The retailer introduced new ways brands can build awareness through its retail media network at its inaugural Upfront event in Chicago.

Best Buy launches holiday gifting center earlier than ever

The retailer is highlighting its shop-in-shops with Google and Meta as a way to entice holiday shoppers into stores this season.

Teens start to trust AI recommendations more than friends, parents

There's a generational shift among consumers as they bring AI into their purchasing process, according to a Mastercard report.

Reformation charts path to double store fleet in 5 years

The DTC brand’s second quarter net revenue jumped 24%, marking a solid start to its debut as a publicly traded company.

Retailers bet on AI for supply chain, ‘smart’ shopping

Retailers are using AI technologies to overhaul their customer experience, supply chain and personalized shopping offerings.